Diploma in Business Management & Marketing (Level 5)

5UBCB — Buyer & Consumer Behaviour 17 bài giảng

Tổng quan môn học

Introduction to Buyer and Consumer Behaviour 50 phút

Personal Characteristics and Personality in Consumer Behaviour 55 phút

Learning, Memory, and Their Application in Marketing 45 phút

Motivation Theories and Customer Decision-Making 55 phút

External Forces: Culture, Subculture, and Social Influences 55 phút

Economic, Political, and Contemporary Digital Influences on Consumer Behaviour 55 phút

Models of Individual Consumer Decision-Making 60 phút

Organisational Buying Behaviour and the Decision-Making Unit 60 phút

Service Buying Behaviour: Products vs Services 50 phút

Qualitative and Quantitative Research Methods for Consumer Insights 55 phút

Digital Analytics and Big Data in Consumer Research 55 phút

Data Protection, Privacy Law, and Ethical Research Practice 50 phút

Behavioural Segmentation and the Extended Marketing Mix 55 phút

Post-Purchase Behaviour, Dissonance, and Brand Loyalty 55 phút

Ethical and Social Responsibilities of Brands in Marketing 50 phút

Integrating Consumer Behaviour into Marketing Strategy: Synthesis and Assessment Preparation 60 phút

5UEFM — Effective Financial Management 19 bài giảng

Tổng quan môn học

Introduction to Financial Management: Objectives and the Role of the Financial Manager 50 phút

Stakeholder Theory and Financial Management Strategy 55 phút

Ethics, Agency Theory, and Corporate Governance in Financial Management 50 phút

Business Objectives, Organisational Activities, and the Role of Financial Planning 45 phút

Preparing and Evaluating Projected Financial Statements 60 phút

Alternative Analytical Techniques: Horizontal Analysis, Vertical Analysis, and Percent-of-Sales 60 phút

The Nature of Financial Risk and Its Importance in Financial Management 45 phút

Measuring Financial Risk: Operational and Financial Gearing 60 phút

Financial Risk Management Techniques and Financial Structure 60 phút

Capital Markets, the Efficient Markets Hypothesis, and WACC 60 phút

Sources of Finance: Types, Characteristics, and Suitability 55 phút

Evaluating and Selecting Sources of Finance 50 phút

Investment Appraisal: Nature, Importance, and Techniques Overview 50 phút

Applying Investment Appraisal Techniques: Payback, NPV, and IRR Calculations 60 phút

Non-Financial Factors, Limitations of Investment Appraisal, and Capital Rationing 55 phút

Integrative Case Study: Financial Management Strategy and Decision-Making 60 phút

Non-Financial Factors, Limitations of Investment Appraisal, and Strategic Decision-Making 50 phút

Integrated Financial Management: Exam Preparation and Case Study Application 60 phút

5UIBP — Innovation & Business Performance 19 bài giảng

Tổng quan môn học

Introduction to Business Performance Measurement 50 phút

The Role of Measurement in Managing Business Performance 55 phút

The Balanced Scorecard as a Strategic Measurement Tool 50 phút

Behavioural Issues in Setting and Using Performance Measures 55 phút

Developing and Recommending Effective Performance Metrics 50 phút

Applying Performance Measures Across Business Functions 60 phút

The Concept of Innovation and Its Relevance to Business Performance 55 phút

Theories and Models of Innovation 60 phút

The Innovation Life Cycle and Adoption Patterns 55 phút

Environmental Factors Driving Innovation 50 phút

Measuring Innovation: Methods, Metrics and KPIs 50 phút

Impact of Innovation on Business Performance 50 phút

Risks and Uncertainties in Innovation 55 phút

Causes of Failure in Innovation 50 phút

Legal Issues and Intellectual Property in Innovation 45 phút

Ethics, CSR, and Governance in Innovation 50 phút

Ethical Issues, CSR and Governance in Innovation 50 phút

Synoptic Review: Innovation, Performance and Exam Preparation 60 phút

5UIMC — Integrated Marketing Communications 17 bài giảng

Tổng quan môn học

Introduction to Integrated Marketing Communications (IMC) 50 phút

Models of Marketing Communication 50 phút

Purpose, Benefits, and Barriers of IMC 55 phút

Ethics in Integrated Marketing Communications 45 phút

The IMC Mix: Advertising and the IMC Plan 60 phút

Public Relations, Sponsorship, and Product Placement 50 phút

Direct Marketing, Sales Promotion, and CRM 55 phút

Corporate, Internal Communications, and Dynamic Interactive Media 55 phút

Brand Marketing Principles and Brand Equity 50 phút

Customer Behaviour and the Customer Journey 55 phút

IMC for Brand Positioning, Targeting, and Media Channel Influence 55 phút

Managing IMC Campaign Performance and Contingency Planning 50 phút

Measuring and Reporting IMC Campaign Performance 55 phút

Implementing an IMC Campaign and the Role of Third-Party Agencies 55 phút

B2B vs B2C Marketing: Applying IMC in Different Market Contexts 60 phút

IMC in Different Markets and Sectors: Services, FMCG, Non-Profit, and Public Sector 60 phút

5UIBE — International Business Economics & Markets 19 bài giảng

Tổng quan môn học

Why Organisations Engage in International Trade 50 phút

Classical Theories of International Trade: Mercantilism to Factor Endowment 55 phút

Contemporary Trade Theories: New Trade Theory, Porter's Diamond & Industry Clusters 55 phút

Free Trade: Arguments, Benefits, and the Case for Openness 45 phút

Protectionism: Barriers to Trade and the Arguments Against Free Trade 50 phút

Globalisation: Drivers, Dimensions, and Impacts on Business 55 phút

Globalisation: Pros, Cons, and the Counter-Culture Response 50 phút

International Market Selection: Research, Country Classification, and Decision Criteria 55 phút

Market Entry Methods: From Exporting to Foreign Direct Investment 60 phút

External Market Analysis: PESTLE and Porter's Five Forces 60 phút

Internal Market Analysis: SWOT and Strategy Development 55 phút

International Marketing Mix: Adaptation vs Standardisation Strategies 55 phút

Types of Economic Cooperation and Preferential Trade Arrangements 55 phút

Major Global Trading Blocs and Regional Groupings 60 phút

Intergovernmental Bodies: WTO, OECD, G7/G20, OPEC, and the World Economic Forum 50 phút

International Financial Institutions: World Bank, IMF, and the European Central Bank 50 phút

Foreign Exchange Rates and Interest Rates: Volatility and Business Impact 55 phút

Balance of Trade and Payments: Analysing a Country's International Trading Position 50 phút

5UMAO — Managing Agile Organisations & People 17 bài giảng

Tổng quan môn học

Organisations in a VUCA World: Environmental Analysis 55 phút

Defining Organisations: Theory, Alliances, and Globalisation 50 phút

Vision, Values, Culture, and Their Impact on Management Practice 55 phút

Organisational Structure: Forms, Flexibility, and the Rise of MNOs 50 phút

The Evolution of Management: From Classical Theory to Contemporary Practice 55 phút

Leadership vs Management: Styles, Approaches, and Situational Application 55 phút

Organisational Agility and Resilience: Concepts and Application 55 phút

Contemporary Management Practices: Lean, TQM, JIT, and Kaizen 55 phút

Managing Change and the Agile Workforce 55 phút

The People–Performance Link: Engagement, AMO, and Resource-Based View 50 phút

Performance Evaluation, Development, and the 70:20:10 Model 55 phút

Communication, Interpersonal Relations, and Power in the Workplace 50 phút

Motivating for High Performance: Theories, Job Design, and Engagement 55 phút

CPD Principles: The Learning Manager and Rationale for Continuous Development 50 phút

Self-Assessment and Personal Development Planning 60 phút

Justifying, Implementing, and Evaluating Your CPD Journey 55 phút

5USSM — Societal and Social Marketing 17 bài giảng

Tổng quan môn học

Introduction to Social Marketing: Concepts and Context 50 phút

The Social Marketing Environment: Analysis and Planning Frameworks 55 phút

The Social Marketing Mix: Product, Price, People and Promotion 55 phút

Consumer Insight and Behavioural Change Communication 55 phút

Behavioural Change Programmes: Research, Evaluation and Adaptation 60 phút

Consumer Behaviour and Social Marketing: Psychological, Social and Cultural Factors 55 phút

Segmentation, Targeting and Positioning in Social Marketing 55 phút

Social Marketing Planning, Intervention Design and Consumer Decision-Making 60 phút

Ethical Philosophies and Issues in Societal Marketing 50 phút

Corporate Social Responsibility (CSR) and Ethical Marketing Practice 55 phút

Stakeholder Analysis and Social Marketing Communication Strategies 55 phút

Societal Marketing and the Environment: Meanings, Discourses and Consumer Welfare 50 phút

Social Issues, Consumerism and Relationship Marketing for Societal Benefit 55 phút

Green Marketing, Not-for-Profit and Charitable Marketing Approaches 50 phút

Corporate Societal Marketing Planning: Scope, Segmentation and Strategic Development 60 phút

Integrating Social and Societal Marketing: Strategic Evaluation and Exam Preparation 60 phút

Diploma in Business Management & Marketing (Level 5)

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