Diploma in Business Management & Marketing (Level 5)
Diploma · Level 5
125 lectures
Lifetime access
ABE Level 5 Diploma: Diploma in Business Management & Marketing.
7 modules · 348 learning resources.
Source: ABE (Association of Business Executives, UK) — official curriculum.
Course content
5UBCB — Buyer & Consumer Behaviour
17 lectures
Tổng quan môn học
Introduction to Buyer and Consumer Behaviour
50 min
Personal Characteristics and Personality in Consumer Behaviour
55 min
Learning, Memory, and Their Application in Marketing
45 min
Motivation Theories and Customer Decision-Making
55 min
External Forces: Culture, Subculture, and Social Influences
55 min
Economic, Political, and Contemporary Digital Influences on Consumer Behaviour
55 min
Models of Individual Consumer Decision-Making
60 min
Organisational Buying Behaviour and the Decision-Making Unit
60 min
Service Buying Behaviour: Products vs Services
50 min
Qualitative and Quantitative Research Methods for Consumer Insights
55 min
Digital Analytics and Big Data in Consumer Research
55 min
Data Protection, Privacy Law, and Ethical Research Practice
50 min
Behavioural Segmentation and the Extended Marketing Mix
55 min
Post-Purchase Behaviour, Dissonance, and Brand Loyalty
55 min
Ethical and Social Responsibilities of Brands in Marketing
50 min
Integrating Consumer Behaviour into Marketing Strategy: Synthesis and Assessment Preparation
60 min
5UEFM — Effective Financial Management
19 lectures
Tổng quan môn học
Introduction to Financial Management: Objectives and the Role of the Financial Manager
50 min
Stakeholder Theory and Financial Management Strategy
55 min
Ethics, Agency Theory, and Corporate Governance in Financial Management
50 min
Business Objectives, Organisational Activities, and the Role of Financial Planning
45 min
Preparing and Evaluating Projected Financial Statements
60 min
Alternative Analytical Techniques: Horizontal Analysis, Vertical Analysis, and Percent-of-Sales
60 min
The Nature of Financial Risk and Its Importance in Financial Management
45 min
Measuring Financial Risk: Operational and Financial Gearing
60 min
Financial Risk Management Techniques and Financial Structure
60 min
Capital Markets, the Efficient Markets Hypothesis, and WACC
60 min
Sources of Finance: Types, Characteristics, and Suitability
55 min
Evaluating and Selecting Sources of Finance
50 min
Investment Appraisal: Nature, Importance, and Techniques Overview
50 min
Applying Investment Appraisal Techniques: Payback, NPV, and IRR Calculations
60 min
Non-Financial Factors, Limitations of Investment Appraisal, and Capital Rationing
55 min
Integrative Case Study: Financial Management Strategy and Decision-Making
60 min
Non-Financial Factors, Limitations of Investment Appraisal, and Strategic Decision-Making
50 min
Integrated Financial Management: Exam Preparation and Case Study Application
60 min
5UIBP — Innovation & Business Performance
19 lectures
Tổng quan môn học
Introduction to Business Performance Measurement
50 min
The Role of Measurement in Managing Business Performance
55 min
The Balanced Scorecard as a Strategic Measurement Tool
50 min
Behavioural Issues in Setting and Using Performance Measures
55 min
Developing and Recommending Effective Performance Metrics
50 min
Applying Performance Measures Across Business Functions
60 min
The Concept of Innovation and Its Relevance to Business Performance
55 min
Theories and Models of Innovation
60 min
The Innovation Life Cycle and Adoption Patterns
55 min
Environmental Factors Driving Innovation
50 min
Measuring Innovation: Methods, Metrics and KPIs
50 min
Impact of Innovation on Business Performance
50 min
Risks and Uncertainties in Innovation
55 min
Causes of Failure in Innovation
50 min
Legal Issues and Intellectual Property in Innovation
45 min
Ethics, CSR, and Governance in Innovation
50 min
Ethical Issues, CSR and Governance in Innovation
50 min
Synoptic Review: Innovation, Performance and Exam Preparation
60 min
5UIMC — Integrated Marketing Communications
17 lectures
Tổng quan môn học
Introduction to Integrated Marketing Communications (IMC)
50 min
Models of Marketing Communication
50 min
Purpose, Benefits, and Barriers of IMC
55 min
Ethics in Integrated Marketing Communications
45 min
The IMC Mix: Advertising and the IMC Plan
60 min
Public Relations, Sponsorship, and Product Placement
50 min
Direct Marketing, Sales Promotion, and CRM
55 min
Corporate, Internal Communications, and Dynamic Interactive Media
55 min
Brand Marketing Principles and Brand Equity
50 min
Customer Behaviour and the Customer Journey
55 min
IMC for Brand Positioning, Targeting, and Media Channel Influence
55 min
Managing IMC Campaign Performance and Contingency Planning
50 min
Measuring and Reporting IMC Campaign Performance
55 min
Implementing an IMC Campaign and the Role of Third-Party Agencies
55 min
B2B vs B2C Marketing: Applying IMC in Different Market Contexts
60 min
IMC in Different Markets and Sectors: Services, FMCG, Non-Profit, and Public Sector
60 min
5UIBE — International Business Economics & Markets
19 lectures
Tổng quan môn học
Why Organisations Engage in International Trade
50 min
Classical Theories of International Trade: Mercantilism to Factor Endowment
55 min
Contemporary Trade Theories: New Trade Theory, Porter's Diamond & Industry Clusters
55 min
Free Trade: Arguments, Benefits, and the Case for Openness
45 min
Protectionism: Barriers to Trade and the Arguments Against Free Trade
50 min
Globalisation: Drivers, Dimensions, and Impacts on Business
55 min
Globalisation: Pros, Cons, and the Counter-Culture Response
50 min
International Market Selection: Research, Country Classification, and Decision Criteria
55 min
Market Entry Methods: From Exporting to Foreign Direct Investment
60 min
External Market Analysis: PESTLE and Porter's Five Forces
60 min
Internal Market Analysis: SWOT and Strategy Development
55 min
International Marketing Mix: Adaptation vs Standardisation Strategies
55 min
Types of Economic Cooperation and Preferential Trade Arrangements
55 min
Major Global Trading Blocs and Regional Groupings
60 min
Intergovernmental Bodies: WTO, OECD, G7/G20, OPEC, and the World Economic Forum
50 min
International Financial Institutions: World Bank, IMF, and the European Central Bank
50 min
Foreign Exchange Rates and Interest Rates: Volatility and Business Impact
55 min
Balance of Trade and Payments: Analysing a Country's International Trading Position
50 min
5UMAO — Managing Agile Organisations & People
17 lectures
Tổng quan môn học
Organisations in a VUCA World: Environmental Analysis
55 min
Defining Organisations: Theory, Alliances, and Globalisation
50 min
Vision, Values, Culture, and Their Impact on Management Practice
55 min
Organisational Structure: Forms, Flexibility, and the Rise of MNOs
50 min
The Evolution of Management: From Classical Theory to Contemporary Practice
55 min
Leadership vs Management: Styles, Approaches, and Situational Application
55 min
Organisational Agility and Resilience: Concepts and Application
55 min
Contemporary Management Practices: Lean, TQM, JIT, and Kaizen
55 min
Managing Change and the Agile Workforce
55 min
The People–Performance Link: Engagement, AMO, and Resource-Based View
50 min
Performance Evaluation, Development, and the 70:20:10 Model
55 min
Communication, Interpersonal Relations, and Power in the Workplace
50 min
Motivating for High Performance: Theories, Job Design, and Engagement
55 min
CPD Principles: The Learning Manager and Rationale for Continuous Development
50 min
Self-Assessment and Personal Development Planning
60 min
Justifying, Implementing, and Evaluating Your CPD Journey
55 min
5USSM — Societal and Social Marketing
17 lectures
Tổng quan môn học
Introduction to Social Marketing: Concepts and Context
50 min
The Social Marketing Environment: Analysis and Planning Frameworks
55 min
The Social Marketing Mix: Product, Price, People and Promotion
55 min
Consumer Insight and Behavioural Change Communication
55 min
Behavioural Change Programmes: Research, Evaluation and Adaptation
60 min
Consumer Behaviour and Social Marketing: Psychological, Social and Cultural Factors
55 min
Segmentation, Targeting and Positioning in Social Marketing
55 min
Social Marketing Planning, Intervention Design and Consumer Decision-Making
60 min
Ethical Philosophies and Issues in Societal Marketing
50 min
Corporate Social Responsibility (CSR) and Ethical Marketing Practice
55 min
Stakeholder Analysis and Social Marketing Communication Strategies
55 min
Societal Marketing and the Environment: Meanings, Discourses and Consumer Welfare
50 min
Social Issues, Consumerism and Relationship Marketing for Societal Benefit
55 min
Green Marketing, Not-for-Profit and Charitable Marketing Approaches
50 min
Corporate Societal Marketing Planning: Scope, Segmentation and Strategic Development
60 min
Integrating Social and Societal Marketing: Strategic Evaluation and Exam Preparation
60 min