Diploma in Business Management & Marketing (Level 4)

4UDBE — Dynamic Business Environments 19 bài giảng

Tổng quan môn học

Introduction to Dynamic Business Environments 45 phút

Economic Measures and Business Classifications 50 phút

Supply, Demand, Elasticity and Market Equilibrium 55 phút

Economic Systems: Planned, Market and Mixed Economies 50 phút

Government Policy, Free Trade and Trade Barriers 60 phút

Free Trade, Trade Barriers, and International Trading Blocs 55 phút

Market Structures and Price Volatility 60 phút

Analysing the External Environment: Sources and Frameworks 50 phút

Applying PESTLE: Strategic Implications of the External Environment 60 phút

Analysing the Internal Environment: Frameworks and Information Sources 50 phút

Porter's Value Chain and Johnson's Cultural Web 60 phút

Integrating Internal Analysis: Strategic Implications 60 phút

Analysing Competitive Environments: Sources and Porter's Five Forces 60 phút

Analysing the Competitive Environment: Sources and Porter's Five Forces 60 phút

VRIN Framework: Identifying Sources of Sustainable Competitive Advantage 45 phút

Integrating Competitive Analysis: Strategy Formulation and Exam Preparation 60 phút

Porter's Generic Strategies: Cost Leadership, Differentiation, and Focus 55 phút

Integrating Strategic Analysis: From Environment to Competitive Advantage 60 phút

4UESD — Employability and Self-development 17 bài giảng

Tổng quan môn học

What is Employability? Definitions and the Changing World of Work 45 phút

The Five Categories of Employability Skills 50 phút

Value of Employability Skills to Organisations and Individuals 40 phút

Acquiring Employability Skills from Life and Work Experiences 45 phút

Self-Assessment: Evaluating Your Own Employability Skill Set 55 phút

Personal Development Planning: Closing the Skills Gap 55 phút

Building Your CV and Personal Profile 60 phút

Finding Jobs and Researching Organisations 50 phút

Completing Job Applications and Letters of Application 60 phút

Screening Processes: Aptitude Tests and Assessment Centres 50 phút

Interview Skills: Preparation and Presentation 55 phút

Interview Skills: Performance, Listening, and Post-Interview Reflection 50 phút

Integrating Into a Team: Collaboration and Diversity 50 phút

Using Feedback to Improve Performance 45 phút

Personal Development Planning for Career Advancement 55 phút

Bringing It All Together: Employability as a Lifelong Journey 60 phút

4UEO — Enterprising Organisations 17 bài giảng

Tổng quan môn học

Introduction to Organisations and Business Principles 40 phút

Types of Organisational Legal Formations 50 phút

Reasons for Choosing a Legal Formation 50 phút

Traditional Organisational Structures 55 phút

Lean, Agile, and Contemporary Organisational Structures 50 phút

Factors Driving Changes in Organisational Structure 55 phút

Organisational Charts and Cross-Functional Relationships 50 phút

Introduction to Operational Management 55 phút

Trends in Operational Management 55 phút

Strategic Management vs Operational Management 50 phút

Strategic Management, Corporate Governance, and Globalisation 60 phút

Components of Organisational Infrastructure 45 phút

Factors Affecting Organisational Infrastructure and Performance 50 phút

Understanding and Measuring Organisational Performance 55 phút

Organisational Infrastructure and High Performance 50 phút

Unit Review and Exam Preparation 60 phút

4UFM — Finance for Managers 17 bài giảng

Tổng quan môn học

Introduction to Financial and Management Accounting 50 phút

Accounting Principles, Concepts and Standards 55 phút

Business Stakeholders and Their Accounting Information Needs 45 phút

The Accounting Equation and Classification of Assets and Liabilities 50 phút

Financial Statements: Income Statement and Statement of Financial Position 55 phút

Published Accounts of Public Limited Companies 50 phút

Financial Ratio Analysis: Profitability and Efficiency Ratios 60 phút

Financial Ratio Analysis: Liquidity, Gearing and Investor Ratios 60 phút

Cash Flow Forecasting: Structure and Preparation 55 phút

Preparing Organisational Budgets 60 phút

Variance Analysis and Evaluating Forecasts and Budgets 60 phút

Business Costs, Cost Classification and Pricing Methods 50 phút

Contribution Analysis and Break-Even Calculations 60 phút

Using Break-Even Analysis for Business Decisions 60 phút

Costing Methods: Marginal, Absorption and Beyond 55 phút

Integrated Review: Financial Analysis and Management Decision-Making 60 phút

4UIE — Introduction to Entrepreneurship 17 bài giảng

Tổng quan môn học

What is Entrepreneurship? Key Terms and Concepts 50 phút

Micro, Small, and Medium-Sized Businesses: Characteristics and Structures 55 phút

Business Models: How Enterprises Deliver Value 50 phút

Types and Processes of Innovation 50 phút

Building an Enterprising Culture 50 phút

Entrepreneurial Characteristics, Motivation, and Emotional Intelligence 55 phút

Common Entrepreneurial Mistakes and Growth Strategies 55 phút

Market Research Intelligence for Enterprise Development 55 phút

Sources of Finance for a New Business 55 phút

Physical and Human Resource Requirements for an Enterprise 55 phút

Legal and Insurance Requirements for a New Enterprise 50 phút

Business Plan: Purpose, Structure, and Content 50 phút

Developing Your Business Plan: Research, Market, and Strategy 60 phút

Developing Your Business Plan: Finance, Resources, and KPIs 60 phút

Crafting the Elevator Pitch and Pitch Structure 50 phút

Delivering the Full Business Plan Pitch 60 phút

4UIQM — Introduction to Quantitative Methods 17 bài giảng

Tổng quan môn học

Numbers in Business: Integers, Fractions, and Decimals 50 phút

Expressing Numbers: Standard Form, Percentages, Ratios, and Proportions 50 phút

Simple and Compound Interest 50 phút

Present Value, Depreciation, and Practical Financial Calculations 55 phút

Algebraic Expressions and Linear Equations 45 phút

Simultaneous Linear Equations 55 phút

Quadratic Equations and Curve Plotting 55 phút

Straight-Line Equations and Business Relationships 50 phút

Types and Sources of Business Data 45 phút

Sampling Methods and Measurement Scales 50 phút

Classifying and Tabulating Statistical Data 50 phút

Charts and Diagrams for Qualitative and Quantitative Data 55 phút

Measures of Central Tendency 55 phút

Measures of Dispersion and Skewness 60 phút

Correlation: Scatter Diagrams and Correlation Coefficients 55 phút

Linear Regression and Business Forecasting 60 phút

4UPMP — Principle of Marketing Practice 19 bài giảng

Tổng quan môn học

What is Marketing? Definitions, Roles and the Exchange Process 50 phút

Marketing Orientations: From Production to Marketing Focus 50 phút

Marketing and Other Business Functions 45 phút

Contemporary Marketing Trends: Consumerism, Globalisation and Ethics 55 phút

Consumerism, CSR and Marketing Ethics 55 phút

The Internal Marketing Environment: Audits and SWOT Analysis 55 phút

The Micro-Environment: Customers, Competitors, Suppliers and Distributors 50 phút

The Macro-Environment: PESTLE Analysis and Strategic Responses 60 phút

Consumer Buying Behaviour: The Buying Process and Personal Influences 55 phút

Consumer Buying Behaviour: Cultural, Social and Marketing Influences 50 phút

Organisational Buying Behaviour: Process, DMU and Influencing Factors 55 phút

Segmentation, Targeting and Positioning (STP) 60 phút

Marketing Information Systems and Types of Marketing Data 50 phút

Gathering Marketing Data: Primary and Secondary Research Methods 55 phút

The Marketing Mix: Product and Price (4Ps Part 1) 60 phút

The Marketing Mix: Place and Promotion (4Ps Part 2) 60 phút

The Extended Marketing Mix: People, Process and Physical Evidence (7Ps) 50 phút

Developing and Applying the Marketing Mix Across Different Contexts 60 phút

4UPM — Project Management 19 bài giảng

Tổng quan môn học

Introduction to Project Management and the Iron Triangle 50 phút

The Project Life Cycle – Phases and Activities 55 phút

The Project Business Case – Cash Flows and Financial Viability 55 phút

Business Case Appraisal – Return on Capital, Payback, and NPV 60 phút

Work Breakdown Structures – Concept and Application 55 phút

Project Risk Management – Identification, Analysis, and Response 55 phút

Network Diagrams – Construction and Logic 60 phút

Critical Path Analysis – Duration, Float, and Scheduling 60 phút

Gantt Charts – Development and Interpretation 50 phút

Recovering Lost Time – Schedule Recovery Tactics 50 phút

Project Resources and Budgeting Approaches 45 phút

Calculating Task-Level Resource Costs 55 phút

Building the Bottom-Up Project Budget and Cost Reduction 55 phút

Baseline Plans and Approved Budgets – The Control Framework 45 phút

Monitoring Progress – Planned vs. Actual Comparison 60 phút

Project Management Software and Integrated Course Review 50 phút

Project Management Software — Features, Benefits and Application 45 phút

Integration and Exam Preparation — Applying All Tools Across the Full Project Life Cycle 60 phút

Diploma in Business Management & Marketing (Level 4)

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