Diploma in Business Management & Marketing (Level 4)
Diploma · Level 4
142 lectures
Lifetime access
ABE Level 4 Diploma: Diploma in Business Management & Marketing.
8 modules · 331 learning resources.
Source: ABE (Association of Business Executives, UK) — official curriculum.
Course content
4UDBE — Dynamic Business Environments
19 lectures
Tổng quan môn học
Introduction to Dynamic Business Environments
45 min
Economic Measures and Business Classifications
50 min
Supply, Demand, Elasticity and Market Equilibrium
55 min
Economic Systems: Planned, Market and Mixed Economies
50 min
Government Policy, Free Trade and Trade Barriers
60 min
Free Trade, Trade Barriers, and International Trading Blocs
55 min
Market Structures and Price Volatility
60 min
Analysing the External Environment: Sources and Frameworks
50 min
Applying PESTLE: Strategic Implications of the External Environment
60 min
Analysing the Internal Environment: Frameworks and Information Sources
50 min
Porter's Value Chain and Johnson's Cultural Web
60 min
Integrating Internal Analysis: Strategic Implications
60 min
Analysing Competitive Environments: Sources and Porter's Five Forces
60 min
Analysing the Competitive Environment: Sources and Porter's Five Forces
60 min
VRIN Framework: Identifying Sources of Sustainable Competitive Advantage
45 min
Integrating Competitive Analysis: Strategy Formulation and Exam Preparation
60 min
Porter's Generic Strategies: Cost Leadership, Differentiation, and Focus
55 min
Integrating Strategic Analysis: From Environment to Competitive Advantage
60 min
4UESD — Employability and Self-development
17 lectures
Tổng quan môn học
What is Employability? Definitions and the Changing World of Work
45 min
The Five Categories of Employability Skills
50 min
Value of Employability Skills to Organisations and Individuals
40 min
Acquiring Employability Skills from Life and Work Experiences
45 min
Self-Assessment: Evaluating Your Own Employability Skill Set
55 min
Personal Development Planning: Closing the Skills Gap
55 min
Building Your CV and Personal Profile
60 min
Finding Jobs and Researching Organisations
50 min
Completing Job Applications and Letters of Application
60 min
Screening Processes: Aptitude Tests and Assessment Centres
50 min
Interview Skills: Preparation and Presentation
55 min
Interview Skills: Performance, Listening, and Post-Interview Reflection
50 min
Integrating Into a Team: Collaboration and Diversity
50 min
Using Feedback to Improve Performance
45 min
Personal Development Planning for Career Advancement
55 min
Bringing It All Together: Employability as a Lifelong Journey
60 min
4UEO — Enterprising Organisations
17 lectures
Tổng quan môn học
Introduction to Organisations and Business Principles
40 min
Types of Organisational Legal Formations
50 min
Reasons for Choosing a Legal Formation
50 min
Traditional Organisational Structures
55 min
Lean, Agile, and Contemporary Organisational Structures
50 min
Factors Driving Changes in Organisational Structure
55 min
Organisational Charts and Cross-Functional Relationships
50 min
Introduction to Operational Management
55 min
Trends in Operational Management
55 min
Strategic Management vs Operational Management
50 min
Strategic Management, Corporate Governance, and Globalisation
60 min
Components of Organisational Infrastructure
45 min
Factors Affecting Organisational Infrastructure and Performance
50 min
Understanding and Measuring Organisational Performance
55 min
Organisational Infrastructure and High Performance
50 min
Unit Review and Exam Preparation
60 min
4UFM — Finance for Managers
17 lectures
Tổng quan môn học
Introduction to Financial and Management Accounting
50 min
Accounting Principles, Concepts and Standards
55 min
Business Stakeholders and Their Accounting Information Needs
45 min
The Accounting Equation and Classification of Assets and Liabilities
50 min
Financial Statements: Income Statement and Statement of Financial Position
55 min
Published Accounts of Public Limited Companies
50 min
Financial Ratio Analysis: Profitability and Efficiency Ratios
60 min
Financial Ratio Analysis: Liquidity, Gearing and Investor Ratios
60 min
Cash Flow Forecasting: Structure and Preparation
55 min
Preparing Organisational Budgets
60 min
Variance Analysis and Evaluating Forecasts and Budgets
60 min
Business Costs, Cost Classification and Pricing Methods
50 min
Contribution Analysis and Break-Even Calculations
60 min
Using Break-Even Analysis for Business Decisions
60 min
Costing Methods: Marginal, Absorption and Beyond
55 min
Integrated Review: Financial Analysis and Management Decision-Making
60 min
4UIE — Introduction to Entrepreneurship
17 lectures
Tổng quan môn học
What is Entrepreneurship? Key Terms and Concepts
50 min
Micro, Small, and Medium-Sized Businesses: Characteristics and Structures
55 min
Business Models: How Enterprises Deliver Value
50 min
Types and Processes of Innovation
50 min
Building an Enterprising Culture
50 min
Entrepreneurial Characteristics, Motivation, and Emotional Intelligence
55 min
Common Entrepreneurial Mistakes and Growth Strategies
55 min
Market Research Intelligence for Enterprise Development
55 min
Sources of Finance for a New Business
55 min
Physical and Human Resource Requirements for an Enterprise
55 min
Legal and Insurance Requirements for a New Enterprise
50 min
Business Plan: Purpose, Structure, and Content
50 min
Developing Your Business Plan: Research, Market, and Strategy
60 min
Developing Your Business Plan: Finance, Resources, and KPIs
60 min
Crafting the Elevator Pitch and Pitch Structure
50 min
Delivering the Full Business Plan Pitch
60 min
4UIQM — Introduction to Quantitative Methods
17 lectures
Tổng quan môn học
Numbers in Business: Integers, Fractions, and Decimals
50 min
Expressing Numbers: Standard Form, Percentages, Ratios, and Proportions
50 min
Simple and Compound Interest
50 min
Present Value, Depreciation, and Practical Financial Calculations
55 min
Algebraic Expressions and Linear Equations
45 min
Simultaneous Linear Equations
55 min
Quadratic Equations and Curve Plotting
55 min
Straight-Line Equations and Business Relationships
50 min
Types and Sources of Business Data
45 min
Sampling Methods and Measurement Scales
50 min
Classifying and Tabulating Statistical Data
50 min
Charts and Diagrams for Qualitative and Quantitative Data
55 min
Measures of Central Tendency
55 min
Measures of Dispersion and Skewness
60 min
Correlation: Scatter Diagrams and Correlation Coefficients
55 min
Linear Regression and Business Forecasting
60 min
4UPMP — Principle of Marketing Practice
19 lectures
Tổng quan môn học
What is Marketing? Definitions, Roles and the Exchange Process
50 min
Marketing Orientations: From Production to Marketing Focus
50 min
Marketing and Other Business Functions
45 min
Contemporary Marketing Trends: Consumerism, Globalisation and Ethics
55 min
Consumerism, CSR and Marketing Ethics
55 min
The Internal Marketing Environment: Audits and SWOT Analysis
55 min
The Micro-Environment: Customers, Competitors, Suppliers and Distributors
50 min
The Macro-Environment: PESTLE Analysis and Strategic Responses
60 min
Consumer Buying Behaviour: The Buying Process and Personal Influences
55 min
Consumer Buying Behaviour: Cultural, Social and Marketing Influences
50 min
Organisational Buying Behaviour: Process, DMU and Influencing Factors
55 min
Segmentation, Targeting and Positioning (STP)
60 min
Marketing Information Systems and Types of Marketing Data
50 min
Gathering Marketing Data: Primary and Secondary Research Methods
55 min
The Marketing Mix: Product and Price (4Ps Part 1)
60 min
The Marketing Mix: Place and Promotion (4Ps Part 2)
60 min
The Extended Marketing Mix: People, Process and Physical Evidence (7Ps)
50 min
Developing and Applying the Marketing Mix Across Different Contexts
60 min
4UPM — Project Management
19 lectures
Tổng quan môn học
Introduction to Project Management and the Iron Triangle
50 min
The Project Life Cycle – Phases and Activities
55 min
The Project Business Case – Cash Flows and Financial Viability
55 min
Business Case Appraisal – Return on Capital, Payback, and NPV
60 min
Work Breakdown Structures – Concept and Application
55 min
Project Risk Management – Identification, Analysis, and Response
55 min
Network Diagrams – Construction and Logic
60 min
Critical Path Analysis – Duration, Float, and Scheduling
60 min
Gantt Charts – Development and Interpretation
50 min
Recovering Lost Time – Schedule Recovery Tactics
50 min
Project Resources and Budgeting Approaches
45 min
Calculating Task-Level Resource Costs
55 min
Building the Bottom-Up Project Budget and Cost Reduction
55 min
Baseline Plans and Approved Budgets – The Control Framework
45 min
Monitoring Progress – Planned vs. Actual Comparison
60 min
Project Management Software and Integrated Course Review
50 min
Project Management Software — Features, Benefits and Application
45 min
Integration and Exam Preparation — Applying All Tools Across the Full Project Life Cycle
60 min